BRAND DESIGN IS THE TERM WE USE TO DEFINE THE STRATEGIC CONCEPTUALISATION AND CREATION OF A COMPREHENSIVE BUSINESS IDENTITY DESIGNED TO HUMANISE YOUR BRAND.
Your brand is what your prospects think of when they hear/see your brand name. It's the public perception of your brand's offering - it is your promise to your customers and your voice in an often crowded and constantly moving market.
The foundation of branding providing identity, character and legitimacy to your business is your logo design. The form, construction, elements and concept around your logo establishes the framework and direction of your brand design, visual branding assets and brand communication. We delve into and explore your business core concepts and drivers to create a distinctive design, giving expression to your brand values, individuality, mission and position to differentiate you from your competitors.
An effective brand design should provide a personality for your customers to connect with more authentically + engage with more effectively.
In order to define the essence of your business, we employ an investigative, research, creative and evidence based approach, combining your current requirements with your future business intentions to forge a durable and classic identity solution.
- establish a consistent and professional first impression
- increase brand recognition
- encourages brand engagement
- convey business credibility
- build brand loyalty and trust
- establishes a standards benchmark
effective brand design is a business asset that should help guide + generate brand recognition + create a positive, professional reputation.
BRANDING IS STRATEGy. MARKETING Is TACTICs.
The terms tactic and strategy are often confused: STRATEGY is the holistic design project plan, involving research, analysis of the market and trends, market activity, budget allocation and subsequent decisions that lead to the tactical execution. TACTICS are the means used to obtain the desired objective - your marketing plan. Throwing ads around in hope of hitting the right market is not a tactic we endorse, or promote as an actual "tactic". We prefer to analyse, allocate and advertise to your specific target audience efficiently, across applicable mediums and with impact, within your available budget.
Creativore can develop, implement and manage effective marketing plans for your business. Our approach employs unique tactics to identify clear and achievable objectives, collaborative networking, managing accountable deliverables and creative design thinking to assist your business to set and achieve developmental and growth goals in business.