A successful logo is a concise, simple and elegant visual expression of your company's values, mission, culture and people.
It is your business partner, your employee and the founder of your brand. It's role description demands that it accurately represent your business, be individually distinctive among your competitors, work day and night in every aspect of your business, be flexible and committed to a 5 year contract.
We have been designing logos for well over a decade, and as a professional branding studio, our logo designs can take up to 20 hours to complete. We follow strict, successful and effective principles in the creation of ALL brand identities - large and small - all of our clients deserve the ultimate opportunity to succeed.
Our logo process is a thorough one with definitive steps that we take to ensure we present you with a logo that adheres to these principles.
CLIENT DISCOVERY + ANALYSIS:
Determines and sets the exact requirements of the brief through collaboration and investigation into your business' core concepts - involving in depth consultations either in person or by phone.
Another investigative and collaborative process between the client and Creativore to determine the brand's appropriate target market. This allows us to take the relevant steps towards establishing the design style requirements including application of the following
- colour psychology
- user experience and engagement optimization
- culturally + historically appropriate research
- the form + personality of the logo typeface
Determining, understanding and following your target market allows both parties a better understanding of how to appeal to your audience, reducing missed opportunities and purposefully engaging potential leads where it matters.
This phase of the process is about answering one simple question: “How and where will the logo be used?” This determines the direction of the design's technical requirements for reproduction across different platforms, printing processes and other mediums.
This step involves research of competitors both locally and interstate (internationally if required). The resulting information is used to help distinguish your brand from your direct competition and ensure no accidental breach of copyright is made.
This important part of the design process involves research of existing logo designs in the broader industry, so to again avoid copyright issues and provide a strengthened case for trademark registration. While we make all attempts to not infringe on copyright, Creativore cannot give any legal trademark assurance. We do have industry contacts to assist you through the trademarking application process when and if required.
CONCEPT DEVELOPMENT + SKETCH:
This stage is crucial in the development of an effective logo design with longevity and a solid underlying concept built on the brief. With a comprehensive brainstorming + sketch phase, a number of ideas are generated, developed, dismissed, revised and shortlisted for further development. This shortlist then proceeds to draft logo design and development. By spending time on this stage, we produce a unique concept that is purpose built for your business, industry and market. All brand designs are subject to strict brief guidelines developed in phase 1.
DRAFT DIGITAL LOGO DESIGN:
After the sketching process is complete, a selection of designs are chosen to be digitised in vector format. During this phase, it is possible that new solutions and ideas are brought in to the process as well as removed. You will be presented with up to 3 logo designs at this stage that fulfill the brief appropriately for you to choose from.
REFINEMENT + HAND-OVER PHASE:
The refinement stage is then the longest and most collaborative aspect of the logo design process. After being presented with unrefined logo designs, the client then has the opportunity to input ideas and direction for refinement or review. At the end of this phase, you will be presented with your final logo design. Creativore supplies your final logo in the following formats: .eps, .jpg and .pdf formats - see our FAQS page for further information.